Tuesday, 7 April 2015
How effective is the combination of your product and ancillary texts?
The role of film distributor is to deal with the advertising
of the media product such as how it is shown to the public in pre-release and
also how it delivered to cinemas and movie theaters. From what countries it is
going to be released in to how many cinemas it will be shown in. They use all
sorts of media platforms such as adverts on TV, radio, billboards and even in
the newspaper but more often than not these days they tend to use more online
or social media approaches as they are a cheap platform to advertise on with a massive
base of viewers with all audiences. From how they market online compared to TV
demographics show that more people are online then they were years ago as the
TV advertising platform was more appropriate back then with a wider audience
base. More recent campaigns like for “The Woman in Black” they spent as much on
the advertising as they did on the movie and they advertised on every single
platform they could including selling merchandise, this was a viral campaign
that gained a lot of its sales due to the campaign but without the social media
input from Daniel Radcliffe who stars in the movie I believe this would have
not been as successful as it was. Uniformed identity is really important as if
you don’t keep the images and look of the media product through the different
advertising and promotional platforms as it could be thought as a different
film if the themes look different and the message would not be enforced as thoroughly
if they don’t see two similar advertisements that were similar and it’s good to
build a film brands imagine especially if there is going to be series of media
products.
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